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[av_heading heading=’Destinada a executivos com perfil ambicioso e experiência profissional relevante, como diretores de Marketing, diretores de mercado, de unidades de negócio ou de marca, gestores e quadros de empresas prestadoras de serviços de marketing, quadros de diversas áreas que pretendam obter formação avançada na gestão de negócios online, este curso tem por objetivos:’ tag=’h5′ style=’blockquote modern-quote modern-centered’ size=” subheading_active=” subheading_size=’15’ padding=’10’ color=” custom_font=’#00394a’][/av_heading]

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Proporcionar uma visão abrangente e integrada de Gestão Empresarial para organizações de produtos e serviços no ambiente digital.

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Discutir conceitos, princípios, técnicas e processos dessa gestão, nos cenários de negócios.

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Proporcionar uma profunda compreensão teórica e prática de Marketing Digital e Vendas Online.

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Utilizar os novos meios digitais disponíveis, com o recurso às mais modernas técnicas, para a venda de produtos, serviços e ideias.

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Fomentar, sempre que possível, o desenvolvimento de propostas inovadoras de negócios.

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Criar conteúdos para o meio digital alinhados com as necessidades dos consumidores.

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Desenvolver aptidões e conhecimento aprofundado em diferentes áreas de marketing que permitam a conceção e implementação de estratégias, planos e soluções inovadoras para as empresas.

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Dar a conhecer os aspetos práticos mais relevantes para a elaboração e implementação de planos de marketing bem-sucedidos.

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Ter uma atuação no meio digital ética e cumpridora dos preceitos legais.

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Professora adjunta do IPLeiria, presidente da Incubadora de Empresas D. Dinis em Leiria e sócia fundadora de três empresas PMEs: AFERYMED, Sinmetro e GUGGA.

Através da empresa GUGGA começou a explorar os modelos de negócios online tendo criado em 2015, juntamente com uma equipa de criativos, o primeiro museu virtual, interativo e temático do mundo, www.coffeemuseum.com, sendo por isso uma apaixonada pelo universo digital e de todas as suas potencialidades.

Em nome da empresa GUGGA integra o grupo de trabalho do setor do “Turismo” da iniciativa “Industria 4.0” lançado pelo governo em abril de 2016.

É, há mais de uma década, consultora em projetos de Investigação e Desenvolvimento Tecnológico e Inovação (I&DT+I) e de reengenharia de processos com vista à sua otimização.

Licenciada em Engenharia Química, Mestre em Instrumentação, Manutenção Industrial e Qualidade e completou com sucesso o curso PAGE – Programa Avançado de Gestão de Executivos da Universidade Católica Portuguesa.

Cronista do semanário Região de Leiria, oradora em várias conferências e organizadora de eventos TEDx.

Mãe de três filhos e adora trail running.
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Consultor de marketing digital focado em negócios, especializado em estratégias para captação tráfego (orgânico e pago) e conversão (captação de leads e vendas).

Atualmente Managing Director da SMSonline.pt e fundador do CLICKSUMMIT.org – Conferência de Marketing & Vendas Online – e Formador em diversas temáticas ligadas ao marketing digital.
A estas funções alia ainda iniciativas de Consultoria para E-Commerce e a Co-Organização do Upload Lisboa – Conferência de Marketing Digital.

Com 10 anos de experiência na área da criação e promoção digital, que advieram da criação da sua própria empresa e da colaboração com empresas como IKEA, Rock in Rio, ELOGIA, Research & Design – Digital Agency/Grupo ActualSales, foi angariando uma visão alargada para dinamizar técnicas inovadoras e eficazes de Marketing Digital. A experiência de trabalho no desenvolvimento de ações para marcas do mercado nacional e internacional, como a Delta Cafés, Europ Assistance, FNAC, L’Oréal Professional, Microsoft, Nielsen, Toyota Portugal ou Vichy, permitiu perceber a importância da otimização do valor do cliente, focando o ambiente online.

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Consultora de redes sociais para empresas
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Especialista na utilização das Redes Sociais em contexto Empresarial.
Docente da cadeira de Social Media na Porto Business School.
É parceira da Anje, Câmara de Comércio e Indústria Portuguesa, Associação Portuguesa de Anunciantes e Associação Nacional dos Óticos.
Desde 2011 já formou mais de 3000 formandos em Facebook Marketing, Publicidade no Facebook e Gestão de Redes Sociais para Empresas.

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Director de Estratégia DirectImedia
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Formado em Marketing e Publicidade pelo IADE com a especialização em Marketing, é o responsável de Estratégia Criativa na Directimedia. Tem desenvolvido a sua actividade dentro do Marketing Relacional com ênfase em campanhas integradas de Cross-Media. Actualmente é docente na Pós-Graduação em Marketing Digital no IPAM. É também orador habitual em Conferências nacionais e formações sobre a temática de Marketing Relacional e Digital.

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Managing Director Diamond by Bold
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É fundador e director geral da Diamond by BOLD, que atua na vertente de Consultoria e Estratégia, Desenvolvimento de Websites e Aplicações, Campanhas de fidelização e motivação, Usabilidade, Analytics, SEO, entre outros. É ainda Digital Marketing Director da BOLD International. Licenciado em Engenharia Informática e de Computadores pelo Instituto Superior de Engenharia de Lisboa, tem liderado equipas em diversos projetos web desde 2007 para empresas e marcas de referência.

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Coordenador de Marketing e Comunicação da DouroAzul
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Especialista na utilização das Redes Sociais em contexto Empresarial.
Docente da cadeira de Social Media na Porto Business School.
É parceira da Anje, Câmara de Comércio e Indústria Portuguesa, Associação Portuguesa de Anunciantes e Associação Nacional dos Óticos.
Desde 2011 já formou mais de 3000 formandos em Facebook Marketing, Publicidade no Facebook e Gestão de Redes Sociais para Empresas.

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Lead Designer na MediaWeb
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É Lead Designer na Mediaweb, onde desenvolve projetos de design gráfico, web design e UX (User experience). Ao longo do seu percurso profissional tem vindo a trabalhar com empresas como a Via Verde, Novo Banco, AIP, Accenture e Outsystems, tendo passado também pela agência Hi Interactive. Foi responsável por projetos multidisciplinares de branding, design de interfaces, web e mobile. No âmbito social, integra o projeto SPEAK (www.speak.social), onde atualmente contribui para o crescimento do produto online. Voluntária na organização do TEDxYouth@Leiria. Leva a vida sobre rodas, uma paixão que nasceu com a patinagem.

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Advogado e Senior Partner da João Ferreira Pinto & Associados, Soc. Advogados
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Advogado. Direito Digital, Dados Pessoais, Propriedade Intelectual online, Cibersegurança e Ciberdefesa. Senior Partner da “João Ferreira Pinto & Associados, Soc. Advogados” (Prémio “PME Digital 2014”, ACEPI – Associação da Economia Digital). • Mestrando em Segurança da Informação e Direito do Ciberespaço (IST/FDUL/EN). Prémio “Menção Honrosa” 2014 da Agencia Española de Protección de Datos (AEPD): Obra de Investigação Colectiva “Protección de Datos y Habeas data: una visión desde Iberoamérica”. • Director da Digital Marketers – Associação de Profissionais de Marketing Digital.

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CEO da Buzzbeat, Consultor de negócios e estratégia Digital
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Mário Alcântara, Licenciado em Gestão de Empresas e pós graduado em Antropologia Social, trabalha em marketing digital há mais de 18 anos. Na sua carreira assumiu o cargo de director de projectos na Publicis, director geral na Ogilvy Interactive, head of office da Tribal DDB, e diretor de digital e planeamento estratégico na DDB. Trabalhou marcas tão importantes como a Volkswagen, Nestlé, Oracle, IBM, SAP, Unilever, Continente, Roche, Hasbro, entre outras. É atualmente CEO da uma consultora, a Buzzbeat, especializada em modelação de negócios e estratégia digital.

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Online Efficiency & Reputation no Grupo Pestana e Google Regional Trainer
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Formador e Consultor de Marketing Digital com mais de 10 anos de experiência em Search Engine Marketing, nas vertentes de SEO e SEA, especialmente Google AdWords,e com resultados notáveis em várias indústrias e mercados. Atualmente também é responsável pelodepartamento de Online Efficiency & Reputation no Grupo Pestana e Google Regional Trainer.

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President da Oakmark, Ld, Business Coach e Autor de 5 livros sobre liderança e vendas
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Paulo de Vilhena é o Presidente da Oakmark, Lda. Autor de 5 livros, empresário com interesses em vários sectores de actividade, o Paulo escreve também para várias publicações nacionais sobre temas como crescimento de negócios, vendas, liderança e desenvolvimento pessoal. Business Coach de alguns líderes empresariais no nosso País é no palco que o Paulo se sente no seu melhor, ao sentir que pode “tocar” mais gente num mais curto espaço de tempo e dessa forma caminhar mais depressa para a sua visão de “optimizar a performance humana em ambiente empresarial”.

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CEO GetDigital, Investidor e Fundador da rede educacional de blogs Escolas+
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Fundador da Escola Dinheiro e da rede educacional de blogs Escolas+. Empreendedor, investidor e blogueiro em full-time, dedica a sua vida ao desenvolvimento de projetos para a internet. Redator convidado do portal iMasters do Brasil, viciado em WordPress e palestrante internacional, tendo já participado em eventos de grande renome. Paulo Faustino é ainda co-fundador do evento Afiliados Brasil e um defensor da utilização de programas de afiliados como forma de monetização de sites e blogs na internet.

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Consultor especializado em LinkedIn, Autor de 2 livros, Docente em várias universidades
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Presentemente um dos poucos palestrantes e consultores dedicado quase em exclusivo à rede Linkedin com clientes em Portugal e Brasil.

Escreveu o livro: “Como Ter Sucesso no Linkedin” em 2013. Atualmente, mantém ainda atividade como professor universitário em várias universidades portuguesas e apoia várias startups.

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Diretora de Planeamento Estratégico da Wunderman Portugal, Docente universitária.
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Raquel Gonçalves é Diretora de Planeamento Estratégico da Wunderman Portugal, agência líder mundial em Digital&CRM, onde trabalha com marcas de referência nacionais e internacionais, em projetos de CRM, Social e Digital. Esteve 6 anos na Proximity Portugal e ao longo da sua carreira, conquistou vários prémios, entre os quais um Leão de Bronze em Cannes em 2004 e um Grande Prémio nos Prémios à Eficácia em 2013. Licenciada em Gestão de Empresas pelo ISCTE, tem uma Pós-Graduação em Marketing Financeiro pela CEMAF-INDEG (ISCTE).

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CEO Web2Business, Autor e Docente universitário.
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Vasco Marques é licenciado e mestrando em Gestão e Negócios, MBA com especialização em Sistemas de Informação e e-Business. É Microsoft Certified Trainer (MCT) e Google Certified Professional. Já realizou e participou em centenas de eventos e formou mais de 10.000 profissionais. Consultor de empresas de referência em contexto nacional e internacional. Docente no ensino superior e CEO & Founder da empresa W2B onde desenvolve soluções de Marketing Digital e Negócios na Internet. Autor do livro Marketing Digital 360 e VideoMarketing.

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E-Commerce and Digital Marketing Consultant
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Licenciada em Ciência da Comunicação e Pós-graduada em Marketing Digital pelo IPAM, especializou-se na área de E-commerce/E-business. Na sua carreira passou por empresas como a Welldomus, novos degócios digitais da Salsa onde aliou o digital à moda e mais tarde numa reconhecida marca para implementar um E-Commerce no Dubai. Actualmente dedica-se ao desenvolvimento de E-Commerce e estratégias de venda online – com clientes de vários sectores e consultoria em várias temáticas do Marketing Digital, incluindo Search Engine Optimization, Search Engine Marketing, Google Adwords e Analytics e E-Commerce.

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Receba o programa detalhado no seu email:

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[av_contact email=’cristina.barros@ipleiria.pt, inessilva@mediaweb.pt, info@fredericocarvalho.pt’ title=” button=’Desejo receber o programa’ on_send=” sent=’Irá receber um email com o ficheiro do programa para consultar.’ link=’manually,http://’ subject=’Pós-Graduação em Gestão de Negócios Online | Programa’ autorespond=’Dentro de uns dias irá receber o programa no seu e-mail.
Obrigada pelo seu interesse!

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[av_heading heading=’As candidaturas já estão abertas! Poderá inscrever-se neste link até 1 de outubro de de 2016. Efetue o seu registo e a pós-graduação está associada à Formação de Executivos’ tag=’h4′ style=’blockquote modern-quote modern-centered’ size=’50’ subheading_active=’subheading_below’ subheading_size=’15’ padding=’0′ color=’custom-color-heading’ custom_font=’#002544′][/av_heading]

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candidaturas.ipleiria.pt

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Para mais informações
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